A growing number of successful businesses recognize that a strategic approach to SEO and SEM that is expertly executed often produces the best return on investment of any marketing effort in any channel.

Simply, if you are not findable online, you are losing business.

Breakthrough Strategies offers search engine optimization services that prepare websites for the highest possible placements in Google (31% of all online searches), Yahoo (24%), MSN (17%), Ask Jeeves (15%), AOL (13%) and other major search engines.

Strategic search engine optimization is essential for any business seeking to expand client leads and enlarge market share.

Our SEO and SEM work with clients encompasses:

Initial Site Optimization Analysis and Keyword Research

We begin with a thorough review of your current site content and structure with an eye toward maximizing results in your firm’s most productive areas.  We then look for often-missed niche audiences.  SEO and SEM marketing is a highly cost-effective means of garnering real growth from these groups.

We not only review your site copy, but the structure of your site, your use of keywords in strategic areas of the site, and your choice of images and graphics.

Additionally, we will analyze key competitor sites to make sure you stay steps ahead of others in your space.

Our team will use this analysis to develop a custom optimization strategy that will draw the best leads to your website.  When appropriate, we will also identify sub-campaign groups that match leads to particular offerings and services.

Optimized Site Content Creation

Based upon our strategic plan, the Breakthrough team will make content recommendations and upon your approval make changes and upload optimized content to your website.  We will make sure that when you launch your new site, all content and tags are present to maximize your rankings and generate leads.

Search Engine Submission

Upon completion of optimized content uploading, we will also make sure your listings with major search engines are complete, up-to-date, and reflective of your latest offerings. 

Search Engine Marketing

At the same time that you launch your new site, we help you maximize your return on keyword buys through Google, Yahoo, and other major networks.  We develop a plan that generates the leads you need within your marketing budget.  We will identify your best keyword opportunities in current market climate and set up your initial buy.  We also will help you set up regular reports and continue to manage your SEM efforts as your marketing client-base grows.

Introductory SEO and SEM Packages

Starter Package $1,800

• Site analysis and development of custom strategic SEO plan
• Comparative analysis of two competitor sites
• Full optimization of major site pages
• Baseline ranking statistics
• 90 day follow up report

Lead Maximizer Package $5,000

• Site analysis and development of custom strategic SEO and SEM plan
• Comparative analysis of up to five competitor sites
• Full optimization of all site pages
• Baseline ranking statistics
• Optimization enhancements for first 90 days
• Monthly reporting for first three months
• Initial SEM buy set up and follow up review for three months

Contact us to discuss an SEO or SEM project